
The Art of Business Storytelling
Program Duration: 2 Day (14 Hours )
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To organise this program in-house, call us on 9980514510
or mail us at enquiries@positiveimpact.net.in

SELL YOUR IDEA with Business Storytelling!
Research in neuroscience and cognitive psychology indicates that stories have a greater appeal in impacting people’s minds than presentation of a rational argument. More often emotions win people’s attention to our point of view than logic. Stories are tools that help us create an emotional connection with people before we can present them our logic and analysis.
Business Storytelling is a technique that creates trust between the speaker and the audience. This leads to deeper connections between them and therefore helps in achieving faster buy-in and collaboration, leading to a more productive leadership output.
Course Objectives
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Build emotional connect with audience and secure their attention .
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Create strategies to navigate business conversations with Impact.
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Weave thought patterns using narration methods.
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Learn the structure and style of business storytelling.
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Demonstrate theatre elements to create powerful story lines.
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Content Overview
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Business Storytelling Elements
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Building Dramatic Narratives
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Different Types of Stories
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Getting Audience Attention​
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Crafting a Story Line
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Data Storytelling
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Impactful Delivery
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Sharp Storytelling in Presentations
End Session Review:
We do not know how good the story is, till we hear one!
This workshop includes intensive practicing of concepts through experimentation during the workshop and post training evaluation options .
Who Will Benefit
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Managers and Senior Managers
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Directors and Functional Heads
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C-Level Members
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Subject Matter Experts
Training Methodology
Participants will immerse in intensive practice sessions during the workshop, through use of active simulations, scenario evaluation and demonstrations.
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Program content is curated based on target audience work experience and contextualization is as per learner's role and responsibilities.
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Program customization is available on request.
Training Format
Our programs are delivered in 3 formats:
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In Person Workshop
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Virtual Live Online Training
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Blended
Training Duration
Standard Program is of 1Day ( 7 hours).
Workshops can be delivered in a time spaced format.
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